We are barely a week away from the most significant online local marketing and search conference of the year as industry resources The Kelsey Group and Search Engine Strategies have combined their experience and insight to host ILM:07 & SES Local.

I’m sure you know how we feel about local search; without question one of the most important verticals for marketers as, though the majority of transactions and interaction with a business still transpire at the brick-and-mortar location, the internet is increasingly the first (and last) source of information for your audience. With 80% of the U.S. population online there is no better medium for reaching your audience. Local search allows you to specific requests for your business, genre, products, services, or events. Knowing the players and marketing options available to you are critical to navigating the amazing set of opportunities available to grow your business.

Hear from Google Earth and Maps Director John Hanke, Citysearch President Jay Herratti, Intuit Small Business VP Allison Mnookin, Facebook’s Chamath Palihapitiya, RHDi (RH Donnelley) President Jake Winebaum, and our very own Ethan Stock, CEO and founder of Zvents:

• Services and opportunities for search marketers from those and other important resources in the local search arena.
• Case studies from search marketers who’ve successfully leveraged the local search channel.
• Learn how to take advantage of the unique search optimization and advertising challenges posed by local search services.
• Participate in Q&A sessions with experts in local search.

Register to attend November 28-30 at the Hyatt Regency Century Plaza in Los Angeles, CA. We’ll see you there!

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Every year, Special Events Magazine releases their survey “50 Top Event Companies” fairly billed as the list of the most significant providers of event resources.

“from Corporate bashes to fundraisers to high-style soirees”

Not surprisingly, George P Johnson Co. makes the top of the list. The company, who’s founder once cited, “Make no small plans,” continues that legacy through over 1,000 professionals who produce and promote more than 4,000 events each year throughout the world.

TSE Sport & Entertainment serves as one of the best choices for sports related events, with ESPN one of their closest partners, while EventQuest and Jack Morton (blog) leverage experiential marketing to deliver innovative, multi-sensual events.

The list is an invaluable resource for event planners and marketers looking for those experienced resources that can make your event.

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