We had a blast at SES San Jose, re-introducing Zvents as the local search engine for things to do. As we continue to reinvent local search around the store and business events rather than the business listing, Local SEO’s are quickly recognizing a tremendous opportunity to drive in-store and online traffic for their clients by promoting sales, in-store event, and grand openings. Instead of paying to advertise those opportunities, we’re helping them do so for free.

While there, we took the opportunity to give away a flip video camcorder. Netconcepts‘ P.J. Fusco won the drawing and we had a chance to chat with P.J. who shared that the most readily overlooked opportunity in SEO is simply targeting optimal search traffic: that which provides a serious ROI while not neglecting blogs and social media. Netconcepts is a full-service search engine optimization serving big brands and IR 500 ecommerce sites with intelligent search solutions. They deploy a remarkable technology called GravityStream which P.J. explains as an opportunity for local businesses, “Even if the native site cannot be optimized due to allocating resources, GravityStream, a cornerstone NSO platform, can do it for them.” As you might imagine, netconcepts is encouraging their clients to use Zvents to take advantage of those overlooked opportunities and to drive local traffic through our free business and event listings. Asked of her favorite discovery on Zvents? “Our clients’ events”

Next opportunity to engage with us? I’ll be in Seattle next week at AMA’s Hot Topic Series about Search Engine marketing. Visit MarketingPower.com to register. Then, though plans are still being made, on to SMX Local in Denver and SES Local in LA.

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