We are barely a week away from the most significant online local marketing and search conference of the year as industry resources The Kelsey Group and Search Engine Strategies have combined their experience and insight to host ILM:07 & SES Local.

I’m sure you know how we feel about local search; without question one of the most important verticals for marketers as, though the majority of transactions and interaction with a business still transpire at the brick-and-mortar location, the internet is increasingly the first (and last) source of information for your audience. With 80% of the U.S. population online there is no better medium for reaching your audience. Local search allows you to specific requests for your business, genre, products, services, or events. Knowing the players and marketing options available to you are critical to navigating the amazing set of opportunities available to grow your business.

Hear from Google Earth and Maps Director John Hanke, Citysearch President Jay Herratti, Intuit Small Business VP Allison Mnookin, Facebook’s Chamath Palihapitiya, RHDi (RH Donnelley) President Jake Winebaum, and our very own Ethan Stock, CEO and founder of Zvents:

• Services and opportunities for search marketers from those and other important resources in the local search arena.
• Case studies from search marketers who’ve successfully leveraged the local search channel.
• Learn how to take advantage of the unique search optimization and advertising challenges posed by local search services.
• Participate in Q&A sessions with experts in local search.

Register to attend November 28-30 at the Hyatt Regency Century Plaza in Los Angeles, CA. We’ll see you there!

If you enjoyed this post, make sure you subscribe to my RSS feed!