Last week we wrote about Eventbrite as an inexpensive and easy-to-use event registration and ticketing service. Yesterday, they announced the beta launch of the Eventbrite Partner Affiliate Network, which enables affiliates to earn money by referring event publishers and promoters to use the Eventbrite service.

While ticketing affiliate programs have been around since about, oh, Day 2 of the Internet, Eventbrite’s program puts a new twist on the model - an affiliate receives a cut of the revenue on every ticket sold by an event publisher who signs up for the Eventbrite service through the affiliate’s web site

If you become an affiliate partner, here’s how it works:

1. Run Eventbrite ads on your site.

2. An event promoter or publisher sees the ad, is intrigued by its promise of easy and cheap event registration and ticketing, and goes to the Eventbrite site.

3. The same event promoter learns more, says “Hey! This makes my life easier and helps me sell more tickets to my event”, and signs up to manage one of their upcoming events through Eventbrite.

4. Let’s say the event is a music festival, and 3,000 tickets are sold at $50 each through Eventbrite. The service fee for each ticket is $1.25. As the referring affiliate partner, you receive 35% of all the service fees collected (3,000 x $1.25 x 0.35), so you earn $1,312.50.

Eventbrite also offers a traditional ticketing affiliate program: if you sell tickets to their events, you earn a commission for every ticket sold through your site.

If you enjoyed this post, make sure you subscribe to my RSS feed!