Earlier this week, I spoke with an account manager from a local public relations and marketing agency about Zvents, and realized the need to better explain a key benefit of our service. She thought the listings she entered for her client’s business and events showed up only on Zvents. That’s when I realized that we needed a post on the benefits of Zvents’ syndication, pronto.

Did you know that any event or business listing added to Zvents automatically gets syndicated to our 200+ online media partners?

Here’s how it works: if you list your business or event on Zvents or any of our media partner sites, your listing shows up on ALL of them. Enter one listing and it shows up in over 200 places. That’s it.

Three Benefits of Listing on Zvents:

1. Your Listing is Promoted Everywhere. At Once. As a business owner or event promoter, you only need to enter information one time, and it is automatically pushed to over 200 media outlets.
2. Saves You Time. Instead of entering or sending the same event information to multiple media outlets and websites, you can enter it on the Zvents network in one fell swoop. Also, when you edit your listing information, it updates all the listings at the same time.
3. Increases Your Chances Of Getting Promoted In Print. Many of our media partners are newspapers, whose editors use the Zvents database as the starting point for selecting featured events for their print editions.

As an example, let’s look at one of my favorite local ice cream shops: Ici in Berkeley, CA. This tiny shop elevates ice cream to another (heavenly) level, with unusual flavors such as Rose Pistachio, Burnt Caramel, and Malted Vanilla. If you are in Berkeley, make sure to stop by – it’s amazing. And full disclosure: I don’t know the owners or anyone who works there – it’s just GOOD.

Ici is listed on Zvents - but because it’s on Zvents - it is also automatically listed on several other Bay Area media websites:

• Contra Costa Times
• InsideBayArea.com (the online site for several Bay Area newspapers, including The Oakland Tribune, Tri-Valley Herald, San Mateo County Times, The Argus, Daily Review and Alameda Times-Star)
• Marin Independent Journal
• Palo Alto Daily News
• Petaluma360.com
• San Jose Mercury News
• Santa Rosa Press Democrat

Ici listing on Zvents:

Ici listing on InsideBayArea.com:

(Notice the description and the photos are the same on both sites.)

Hopefully, at this point you’re saying to yourself: “Okay, I get it. But my business is already listed on Zvents. How did it get there, and how can I take ownership of it?”
Zvents is a local search engine, and part of what we do is actively search the Web for information that is useful to our users. If your business is already listed, you can get control of it by signing up for an account (it’s free) and sending us a message.

We’ve launched a lot of new partners in the past couple months, and are in the process of updating the list on our ever-growing Media Partners page. In the meantime, we plan to post about the partner networks in various areas of the country. Want to know which media is participating in your area? Leave us a comment, and we’ll let you know!

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