Back to School! Marketing To College Students
We’ve come across a fun study from Alloy Marketing revealing that the college class of 2112 is increasingly, well, green. In more ways than one. According to Allow, the 2112 class, now the largest in history with 13.6 million college students (18-30), has at its disposal a record $237 billion in consumer spending. What’s fun about the dollars and cents you might ask? Well, it seems an overwhelming proportion of those budgets are socially conscience, with a growing 41% (net) of respondents preferring socially responsible brands and opportunities.
Still missing the fun? Perhaps ‘excitement’ is a better word; I don’t mean to imply we’re personally excited by the data, rather, that as college students settle into classes and prepare for the new school year, we’re pleased to have mtvU bringing local events and promotions to those college students with Zvents. mtvU, which owns and operates the College Media Network, the largest interactive network of online college newspapers in the US (itself owned by MTV Networks and Viacom), has joined the Zvents network, adding 25 college Campus Daily Guides to the network of sites through which your events and local businesses can be promoted with a single listing. The partnership makes it easy for students to discover what’s going on, where to go, and where to spend those disposable dollars around campus, connecting local and national merchants with those college consumers.
Coincidentally, Alloy Marketing specializes in marketing to college students through events, targeted placements, and specialized research. The similarity between the study and our partnership was too great to ignore so we took a moment to find a few local businesses promoting socially conscience events to college students:
- Budding, Tempe, AZ ASU k-12 teachers can visit EarthFest Educator’s Night at the Phoenix Zoo
- Ann Arbor U of M students can catch a nearby Solar Presentation as a part of an environmental lecture series
- The University of Pennsylvania Museum of Archaeology and Anthropology hosts countless special events regarding the community and world in which we live
- We’ve even discovered commercial success with students’ most socially responsible apparel brand hosting runs at NikeWomen near Northwestern
Local merchants and event marketers can submit listings to the network from any Campus Daily Guide, benefiting from highly targeted, relevant marketing to this appealing demographic.
By the end of the year, mtvU will launch 50 campuses. For the initial phase, 25 universities across the country have joined the network:
- Ohio State University
- Arizona State University Main
- University of Maryland College Park
- University of Texas at Austin
- University of Central Florida
- University of South Florida
- University of Washington
- University of Michigan-Ann Arbor
- Florida State University
- University of Arizona
- University of Cincinnati Main Campus
- University of Houston
- North Carolina State University
- University of Colorado at Boulder
- University of Wisconsin-Milwaukee
- University of South Carolina
- Columbia University of Pittsburgh
- University of Kentucky
- University of New Mexico Main Campus
- George Washington University
- Northeastern University
- University of Nebraska – Lincoln
- University of Pennsylvania
- Northwestern University
- Emory University
To advertise on the Campus Daily Guides, contact mtvU directly or simply add an event!
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