Online Market World is the leading summit for online sellers, merchants, and marketers and innovative minds who want to understand how to better leverage the internet to market products.  For those of you selling online, from products to tickets, the show is an opportunity to hear how to capitalize on the ongoing list of online markets including Amazon, Google, MSN, Facebook, and Shopping.com with multi-channel sales and service strategies.

Taking place at Moscone Center West October 1-3, Online Market World brings together industry notables including:

• Marsha Collier
• Tony Hsieh
• John Squire
• Matt Franklin

Keynote speaker Kathy Ireland, now CEO & Chief Designers of Kathy Ireland Worldwide, will share her thoughts on growing a brand in these times of media change.  We’re also excited to learn the secrets of effective blogging with Karen O’Brien, a “tightwad’s” opportunity to usability test (a key component of designing your site) with Jack Aaronson, and, led by Digital Axle’s Bruce Carlisle, how to navigate the online advertising maze!

Register now to attend this exceptional event or find other great resources and benefits at onlinemarketworld.com

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How’s this for the evolution of offline events to the internet? (I’m sure you can imagine why this caught our attention)

Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. What is interactive advertising you might ask? We’re talking about digital advertising, that which we’re dealing with online but more, that which you can leverage through emerging “interactive” technologies such as video games, DVRs (TiVo), search engines, and cell phones. When you promote an event with flash ad creative, that’s interactive advertising. Television commercials, print advertising, radio, billboards… all are passive forms of advertising; the audience absorbs the message and reacts or ignores. Interactive gives the audience a measure of control, influence, or interaction on the message you present to them; most would argue you are more likely to reach target audiences than with traditional advertising and you can certainly more effectively measure the performance of your marketing.

According to the IAB, IAB members are responsible for selling over 86% of online advertising in the U.S. The IAB supports the continued growth of interactive advertising as well as interactive’s share, and of its member’s share, of total marketing spends.

The IAB’s VP of Events helps build their conference, event and exhibition business (sounds a little like us!) in through with the IAB presents recommended standards and practices along with effectiveness research and education about the advertising industry and interactive advertising. You’ll have the opportunity to work with interactive advertising industry leaders, programming exciting and cutting edge topics regarding Web 2.0, gaming and mobile.

If interested, get in touch with IAB’s David Doty at (david at iab dot net). The successful candidate will participate at the highest levels of management, manage events P&L, and direct industry events such as MIXX Conference Expo and Awards dinner, Leadership Forums and Luncheons, Innovators Roundtable Dinners, and the IAB Annual Meeting, the industry event focused on the future of the interactive ecosystem.

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