How’s this for the evolution of offline events to the internet? (I’m sure you can imagine why this caught our attention)

Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. What is interactive advertising you might ask? We’re talking about digital advertising, that which we’re dealing with online but more, that which you can leverage through emerging “interactive” technologies such as video games, DVRs (TiVo), search engines, and cell phones. When you promote an event with flash ad creative, that’s interactive advertising. Television commercials, print advertising, radio, billboards… all are passive forms of advertising; the audience absorbs the message and reacts or ignores. Interactive gives the audience a measure of control, influence, or interaction on the message you present to them; most would argue you are more likely to reach target audiences than with traditional advertising and you can certainly more effectively measure the performance of your marketing.

According to the IAB, IAB members are responsible for selling over 86% of online advertising in the U.S. The IAB supports the continued growth of interactive advertising as well as interactive’s share, and of its member’s share, of total marketing spends.

The IAB’s VP of Events helps build their conference, event and exhibition business (sounds a little like us!) in through with the IAB presents recommended standards and practices along with effectiveness research and education about the advertising industry and interactive advertising. You’ll have the opportunity to work with interactive advertising industry leaders, programming exciting and cutting edge topics regarding Web 2.0, gaming and mobile.

If interested, get in touch with IAB’s David Doty at (david at iab dot net). The successful candidate will participate at the highest levels of management, manage events P&L, and direct industry events such as MIXX Conference Expo and Awards dinner, Leadership Forums and Luncheons, Innovators Roundtable Dinners, and the IAB Annual Meeting, the industry event focused on the future of the interactive ecosystem.

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EventCareers.com is an exceptional resource for career opportunities in the event, meeting and exhibition industries. Immediately apparent are hundreds of opportunities with Jack Morton, TBA Global, and The Taylor Group who just launched a beautiful new website following their recognition of Best Outdoor Consumer environment at Red7 Media’s Event Design Awards.

“Whether you are looking for a new career opportunity or seeking the perfect candidate for an opening at your organization. EventCareers.com is your career partner.”

Their laundry list of job openings in the event industry includes everything from labor to design and engineering let alone sponsorship marketing, trade show management, and event planning:

• Audio/Visual Production
• Brand Ambassadors
• CAD/Engineering/Rendering
• Creative Direction/Design
• Environmental Design
• Event Management
• Event Production
• Exhibit Design
• Installation & Dismantle (I&D)/Labor
• Lighting Design
• Meeting/Convention Management
• Mobile Tours
• Special Event Management
• Sponsorship Management
• Trade Show Management

The collection is so impressive we’ve added promotion of industry careers on the right. Be sure to subscribe to the blog to keep in touch with us while keeping an eye on jobs from EventCareers.com

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