We are barely a week away from the most significant online local marketing and search conference of the year as industry resources The Kelsey Group and Search Engine Strategies have combined their experience and insight to host ILM:07 & SES Local.

I’m sure you know how we feel about local search; without question one of the most important verticals for marketers as, though the majority of transactions and interaction with a business still transpire at the brick-and-mortar location, the internet is increasingly the first (and last) source of information for your audience. With 80% of the U.S. population online there is no better medium for reaching your audience. Local search allows you to specific requests for your business, genre, products, services, or events. Knowing the players and marketing options available to you are critical to navigating the amazing set of opportunities available to grow your business.

Hear from Google Earth and Maps Director John Hanke, Citysearch President Jay Herratti, Intuit Small Business VP Allison Mnookin, Facebook’s Chamath Palihapitiya, RHDi (RH Donnelley) President Jake Winebaum, and our very own Ethan Stock, CEO and founder of Zvents:

• Services and opportunities for search marketers from those and other important resources in the local search arena.
• Case studies from search marketers who’ve successfully leveraged the local search channel.
• Learn how to take advantage of the unique search optimization and advertising challenges posed by local search services.
• Participate in Q&A sessions with experts in local search.

Register to attend November 28-30 at the Hyatt Regency Century Plaza in Los Angeles, CA. We’ll see you there!

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Event marketers looking for industry insights and an opportunity to collaborate with peers should consider joining EMI, an industry organization supported by industry publisher Red 7 Media. The Event Marketing Institute is a think tank; a professional resource advancing best practices, insights and business intelligence for event marketers and companies as well as marketing professionals who leverage events as a strategic initiative.

Through education, research, and analysis of event marketing strategies, EMI works to help members manage the increasingly fragmented media environment and deliver accountable and profitable results from event marketing expenses. They offer an extensive list of event marketing services and resources exclusive to their members and have our support as we, coincidentally, work along side one another to streamline the event marketing industry and limit the number of touch points you have to manage and promote events.

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