We are barely a week away from the most significant online local marketing and search conference of the year as industry resources The Kelsey Group and Search Engine Strategies have combined their experience and insight to host ILM:07 & SES Local.

I’m sure you know how we feel about local search; without question one of the most important verticals for marketers as, though the majority of transactions and interaction with a business still transpire at the brick-and-mortar location, the internet is increasingly the first (and last) source of information for your audience. With 80% of the U.S. population online there is no better medium for reaching your audience. Local search allows you to specific requests for your business, genre, products, services, or events. Knowing the players and marketing options available to you are critical to navigating the amazing set of opportunities available to grow your business.

Hear from Google Earth and Maps Director John Hanke, Citysearch President Jay Herratti, Intuit Small Business VP Allison Mnookin, Facebook’s Chamath Palihapitiya, RHDi (RH Donnelley) President Jake Winebaum, and our very own Ethan Stock, CEO and founder of Zvents:

• Services and opportunities for search marketers from those and other important resources in the local search arena.
• Case studies from search marketers who’ve successfully leveraged the local search channel.
• Learn how to take advantage of the unique search optimization and advertising challenges posed by local search services.
• Participate in Q&A sessions with experts in local search.

Register to attend November 28-30 at the Hyatt Regency Century Plaza in Los Angeles, CA. We’ll see you there!

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Next week the search industry converges on San Jose’s McEnery Convention Center for the leading search optimization and marketing conference Search Engine Strategies. Ask.com’s CEO, Jim Lanzone, will be there, discussing the beautiful Ask3D interface, as will Google’s Marissa Mayer to share their insight on personalized and “universal” search results.

Co-organized and hosted by respected search authorities Chris Sherman and Danny Sullivan, Search Engine Strategies delivers valuable search and marketing information through a forum which allows search engine professionals to debate and discuss industry trends.

One of the most significant trends is Local Search so, of course, we’ll be there sharing how you can work with Zvents and benefit from:

• Increased SERP share of voice


• Traffic to your website and in-store


• Tools to easily find, share, manage, & promote your events


• Incremental reach through syndication with partner newspapers and media sites

Join us at booth #330 and enter for a chance to win a cool flip video camcorder.

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